How Alice and the advisors work together
It's a fair question: how does Alice actually give advice that fits my business? Here's what's happening, in plain terms.
It starts with your business. The moment you start a conversation, Alice already has your picture: what your business does, how big it is, where it's based, how it's been doing. That's why the very first answer feels personal — Alice isn't starting from a blank page, it's starting from you. If you're brand new, a short guided setup captures the basics first, and from then on it works the same way, with nothing to re-explain.
It brings in the right expert. Different questions need different expertise. A cash-flow worry is a question for Marcus; a "how do I get more customers" question is Priya's. You don't have to know who to ask — Alice pulls in the right advisor (or several) automatically. Or, if you'd rather, you can go straight to the advisor you want.
It's grounded — and it shows its work. Alice doesn't make things up. Its advice draws on Hello Alice's vetted knowledge and the real opportunities available to you — grants, capital, tools — and it can pull in current information when that helps. It also aims to show where an answer came from, so you're not asked to trust a mystery answer.
It keeps you in control. Alice is designed to confirm with you before it changes anything important about your business, and to keep you in control of your own information. You're always the one steering.
It remembers. Every conversation adds to what Alice knows about your business, so the advice gets sharper the more you use it. Today's question makes next month's answer better.
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