How did you choose the name?
Hello Alice is named after the fantastic tale of Alice in Wonderland. Co-founders Carolyn Rodz and Elizabeth Gore realized a business owner’s journey can often leave them feeling like Alice — curiouser and curiouser. Constantly running into the unexpected. Believing as many as “six impossible things before breakfast,” as the book says. If that doesn’t capture the entrepreneurial spirit, we don’t know what does.
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